CROSSPATH BLOG

Ajandi Endre - motion graphics designer & creative director

The evolution of the ETC brand

The European Team Championship (ETC) is rapidly becoming one of the worlds premiere tabletop gaming event held annually. Players gather from around the world to play competitive war-games in host countries every year, to be in the competition or just to get away from home and have fun. The organization of the event has become a big task and it has to cover a lot of ground for it to work and be succesful. Usually the big things like the choice of venue, accommodation and managing meals overshadows the smaller things that make the event more streamlined and efficient.

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Exit 2013 festival opening animation

 

Ovaj video je radjen za ceremonijalno otvaranje Exit 2013 festivala koji je bio posvecen Nikoli Tesli. Rad je zavrsen u veoma kratkom vremenskom roku ali svi koji su bili ukljuceni u rad su bili veoma profesionalni.

This is a video that was part of the EXIT 2013 opening ceremony that was dedicated to NIkola Tesla. The work was done in a very tight deadline but everyone involved was very professional.

client: EXIT Foundation producer: Nenad Okanović executive producer: Dejan Tomka director: Ivan Cerović script: Božidar Knežević animation & post: Hey! Alliance (Mirko Žarković, Ajandi Endre) sound: Bojan Čizmić

RTV Vojvodine Android app

 

Ovo je prvi video koji sam radio sa Element 3D plug-inom za After Effects i moram da priznam da je bilo jako zabavno. Lako se koristi, jednostavan je i idealan je za neke osnovne ili stilizovane 3D animacije. Steta sto Adobe odbija da unapredi After Effects. Bio bi to najrevolucionarniji potez ikada u motion design-u.

This video was my first Experiment with Element 3D plug-in for After Effects. I have to admit that it was very fun to use. It's simple, easy to use and it's ideal for some basic or stylized 3D work. It's a shame Adobe refuses to rewrite After Effects for hardware optimization, it would be an awsome and revolutionary software for motion design.

KONTRAST: Pali na ispitu // KONTRAST: Failed the test

KONTRAST: Pali na ispitu (VIDEO)

 

Godinu dana nakon velikog požara u novosadskoj diskoteci Kontrast, u kojoj je životno stradalo šestoro mladih ljudi, još je u toku suđenje. Na optuženičkoj klupi trenutno sedi četvoro ljudi, a roditelji postavljaju pitanje da li su oni jedino odgovorni.

Na godišnjucu od požara, RTV istražuje kako na tu tragediju gledaju svedoci, porodice nastradalih, sud, vatrogasci i predstavnici inspekcija, čiji je zadatak bio da Kontrast kontrolišu.

Autori: Đorđe Nikolić Nataša Krstin Ivana Miloradov

Režija i postprodukcija: Ajandi Endre

RTV VOJVODINE NEW IDENTITY / NOVI IDENTITET RTV VOJVODINE

The new visual identity of RTV was implemented on 29. November 2011. The new logo and the idea for the new identity came from the concept of dynamics and motion. The concept of the "actuator" was born together with the logo - a propeller.

Novo rešenje vizuelnog identiteta RTV-a je implementirano 29.novembra 2011. godine. Novi zaštitini znak i ideja celokupnog identiteta proizašla je iz pojma dinamičnosti i pokreta. Razvijen je koncept "pokretača" i kreiran novi zaštitni znak - propeler.

Definicija:

propeler ili elisa je aerodinamički oblikovana površina koja mehanički rad pretvara u vučnu ili potisnu silu. Energija koju generiše propeler može da se akumulira ili da se pokrene: da osvetli, da pređe određeni put ili da podigne na određenu visinu.

This propeller (actuator) contains layers of meaning. It is universal and simple - known to everyone. It is present in our culture and tradition (windmills,watermills), in innovation and sustainability and in the natural powers that can create motion. It has the tendency to change but his primary characteristic is motion but his role is creation. The main form of the logo is made up of six parts in this case, colors. They symbolize the cultural diversity in Voivodina and it is created by intersecting of three ellipsoids. Together they create motion and through motion they are a creative force which in turn drives teamwork "In motion" which is also the new slogan.

Ovaj propeler (pokretač) u sebi sadrži više nivoa značenja. On je dovoljno univerzalan i jednostavan - svima prepoznatljiv. Nalazi se i u tradiciji naše kulture (vetrenjačama i vodenicama), u inovativnim i savremenim težnjama (priči o obnovljivim energijama), u energiji koja pokreće - u prirodi. On ima tendenciju promene, ali njegova primarna karakteristika je kretanje, a uloga stvaranje. U suštini, zaštitni znak je jedna forma koju čine više, u ovom slučaju šest, različitih krakova - šest boja. Simbolizuju jedinstvo različitih kultura u Vojvodini, dobijenih ukrštanjem tri elipsoidne forme. Zajedno one stvaraju pokret i stvaraju kroz pokret, pa tako čine i dobar timski rad "U POKRETU", što je i novi slogan.

Novi-Vizuelni-identitet-RTV-05
Novi-Vizuelni-identitet-RTV-05

The new logo is the basis of the new identity, it's elements also represent  - apart from the symbolic meanings of diversity and fellowship - the media outlets the company has. Radio Novi Sad (three channels), Television Novi Sad (two channels), RTV Internet and "M" production. These distinct medias will also get their image derived from the new visual identity.

Novi znak je osnova ovog vizuelnog identiteta, njegovi elementi sem toga što simbolizuju različitosti i zajedništvo, na nivou ovog medijskog servisa predstavljaju Radio Novi Sad (prvi, drugi i treći program), Televiziju Novi Sad (prvi i drugi program), Internet RTV-a i M produkciju. Ovi segmenti RTV-a će tako i dobiti svoj imidž.

We had wished to create a contemporary and simple visual identity for RTV. On the other hand it had to be functional and flexible to satisfy the needs of the divers needs of this public media service. Our idea is to further develop this concept and make constant changes in the future in the form of visual refreshments.

Želja nam je bila da dizajniramo jedan jednostavan i savremen vizuelni identitet RTV-a. S druge strane težili smo funkcionalnom rešenju koje će biti dovoljno fleskibilno da pokrije mnogobrojne segmente ovog medijskog javnog servisa. Ideja je da se ovaj koncept razvija u dužem vremenskom periodu sa većom dinamikom, tj. češćim promenama i vizuelnim osveženjima.

Novi-Vizuelni-identitet-RTV-01
Novi-Vizuelni-identitet-RTV-01

The creative team which formed and created the new visual identity of RTV are:  Endre Ajandi, motion designer, Nikola Berbakov, graphic designer, Jovana Budošan, graphic designer, Slobodan Govorčin, copywriter, Aleksandar Ilić, motion designer, Robert Kliban, motion designer, Zoran Nikolić, composer, Miroslav Pavlovič, motion designer, Aleksandar Šećerov, graphic designer.

Kreativni tim koji je osmislio i realizovao novi vizuelni identitet RTV čine: Endre Ajandi, dizajner pokretne grafike, Nikola Berbakov, grafički dizajner, Jovana Budošan, grafički dizajner, Slobodan Govorčin, kopirajter, Aleksandar Ilić, dizajner pokretne grafike, Robert Kliban, dizajner pokretne grafike, Zoran Nikolić, kompozitor, Miroslav Pavlovič, dizajner pokretne grafike, Aleksandar Šećerov, grafički dizajner.

If you have any comments or questions please do so in the comments section and I will try to answer as soon as I can.

Ako imate komentare i pitanja, slobodno se obratite u sekciji za komentare i probacu sto pre da vam odgovorim.